Search Engine Marketing
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
What Is the Main Difference Between SEO and SEM? The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).
The difference between SEO and SEM is simply that Search Engine Optimization part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. … It involves other methods that can get you more search engine visitors like PPC advertising.
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